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  • 中国工艺美术馆·中国非物质文化遗产馆

    春节主题展

    The Chinese Traditional Culture Museum Spring Festival Theme Exhibition

    - Year |2025

    - Place |中国·北京

    - Digital Museums|数字文博

    - Beijing Studio10 Media Technology Co., Ltd.

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  • 2024年12月,“春节——中国人庆祝传统新年的社会实践”列入联合国教科文组织人类非物质文化遗产代表作名录。值此佳际,中国非物质文化遗产馆举办春节主题展,通过艺术化呈现与春节相关的非物质文化遗产代表性项目,让观众无论来自哪里,都能在此感受到家乡的年味,以春节展现出中华民族可信、可爱、可敬的形象。

    In December 2024, "Spring Festival—The Social Practices of Chinese Celebrating the Traditional New Year" was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. To mark this joyful occasion, the China Intangible Cultural Heritage Museum is hosting a Spring Festival-themed exhibition. Through artistic presentations of representative intangible cultural heritage projects associated with the festival, the exhibition invites visitors from all backgrounds to experience the warmth and charm of the Chinese New Year. It showcases the credible, lovable, and respectable image of the Chinese nation through the lens of the Spring Festival.

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  • 庆祝新年的民俗活动多姿多彩。从腊八节、小年、除夕、春节,到元宵节,各种过年习俗犹如一出大戏,环环展开,层层推进。Studio10(S10)为此次展览打造了元宵节主题CAVE空间,从花灯的流光溢彩、皮影的光影交织,到剪纸的虚实意趣、烟花的刹那绽放,我们提炼这些传统意象,通过数字化语言构建一个虚实交融的场域,在光影与空间中,感受节日的繁华与隽永。

    The folk customs celebrating the New Year are richly diverse. From the Laba Festival, Little New Year, New Year’s Eve, and Spring Festival to the Lantern Festival, these traditions unfold like a grand performance, progressing layer by layer with captivating rituals. For this exhibition, Studio10 has designed a CAVE space themed around the Lantern Festival. Drawing inspiration from the radiant glow of lanterns, the interplay of light and shadow in shadow puppetry, the delicate balance of positive and negative space in paper cutting, and the fleeting brilliance of fireworks, we have distilled these traditional motifs into a digitally immersive experience. This blended realm of reality and virtuality invites visitors to immerse themselves in the splendor and timeless charm of the festive season through the interplay of light, shadow, and space.

  • 灯火相连,温暖的愿景在灯光中流转,将观众带入一片璀璨的节日海洋。盼良辰美景岁岁年年,亿万华夏人的记忆汇聚于此,灯火阑珊处,同祝佳节喜乐,共享团圆盛景。

    The lights are interconnected, and warm wishes flow through the glow, leading the audience into a dazzling sea of festivity. Year after year, longing for beautiful moments, the memories of billions of Chinese people converge here. In the soft glow of the lights, we wish for joyful celebrations and share in the grand scene of reunion.

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    S10 持续探索文化在数字语境下的“可感知性”与“可再生性”。我们以情感连接为核心,通过文化转译与体验索引,为文化寻找进入当代生活的路径。依托人与 AI 的协作系统,我们将内容转化为可运营、支持长期增长的资产体系,驱动品牌沉淀与体验生态的持续生长。 S10 continues to explore how culture can be both perceivable and regenerative in a digital context. Centered on emotional connection, we use cultural translation and experience indexing to create pathways for culture to enter everyday contemporary life. Powered by a human–AI collaboration system, we turn content into an operable asset framework built for long-term growth—driving brand equity and the ongoing evolution of an experience ecosystem.
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