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  • HUI 2024AW《高·髻》系列米兰时装秀

    HUI 2024 Autumn/Winter Milan Fashion Show

    - Year |2024

    - Place |意大利·米兰

    - Digital Commerce|数字商业

    - Beijing Studio10 Media Technology Co., Ltd.

  • 中国高端女装品牌HUI于米兰时装周发布2024秋冬全新系列《高·髻》,在全新一季的设计中HUI继续延续标志性的新中式美学表达,在对时装的解构重塑中融入非遗文化元素,在多元性与多样化的灵感创造中实现东西方文化兼容并蓄的表达。

    Chinese high-end women's wear brand HUI launched its new 2024 Autumn/Winter collection Gao Ji (Elegant Bun) at Milan Fashion Week. In the design of the new season, HUI continues its iconic expression of neo-Chinese aesthetics. It incorporates intangible cultural heritage elements into the deconstruction and reconstruction of fashion, and achieves an inclusive integration of Eastern and Western cultures through diverse and varied inspirational creations.

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  • 在本次《高·髻》系列米兰大秀的呈现上,HUI与北京Studio10(S10)新媒体数字艺术团队共同借助数字科技带来沉浸式的美学体验,通过声光电效果带来极具冲击力的艺术表达,令到场观秀的全球时尚人士赞叹不已。(——VOGUE CHINA)

    For the presentation of the Gaoji collection at Milan Fashion Week, HUI collaborated with Beijing-based Studio10 New Media Digital Art Team to deliver an immersive aesthetic experience through digital technology. The striking artistic expression, brought to life via sound, light, and electronic effects, left global fashion insiders in awe. (——VOGUE CHINA)

  • 新媒体艺术的特性在于其多样性、互动性和数字性以及对空间的再定义。在当代艺术领域,新媒体艺术作为一种新的创作方式,能够重新塑造艺术的创作和展示方式。运用投影、灯光和声音等元素将传统的二维画面或三维空间转化为沉浸式和多维的体验。这种空间的重新构想不仅改变了艺术作品与观众的互动方式,还拓展了传统设计中对空间使用的理念。

    这些特性使新媒体艺术成为一个充满活力、创新力的领域,其与传统时尚的融合能够为时尚行业注入新的元素,带来更加开放、多元的艺术体验,推动艺术创作和文化交流的发展。


    The characteristics of new media art lie in its diversity, interactivity, digital nature, and the redefinition of space. In the field of contemporary art, as a new creative method, new media art can reshape the ways of artistic creation and exhibition. By utilizing elements such as projection, lighting, and sound, it transforms traditional two-dimensional images or three-dimensional spaces into immersive and multi-dimensional experiences. This reimagining of space not only changes the interaction mode between artworks and audiences but also expands the concept of space usage in traditional design.
    These characteristics make new media art a dynamic and innovative field. Its integration with traditional fashion can inject new elements into the fashion industry, bring more open and diverse artistic experiences, and promote the development of artistic creation and cultural exchanges.

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    S10 持续探索文化在数字语境下的“可感知性”与“可再生性”。我们以情感连接为核心,通过文化转译与体验索引,为文化寻找进入当代生活的路径。依托人与 AI 的协作系统,我们将内容转化为可运营、支持长期增长的资产体系,驱动品牌沉淀与体验生态的持续生长。 S10 continues to explore how culture can be both perceivable and regenerative in a digital context. Centered on emotional connection, we use cultural translation and experience indexing to create pathways for culture to enter everyday contemporary life. Powered by a human–AI collaboration system, we turn content into an operable asset framework built for long-term growth—driving brand equity and the ongoing evolution of an experience ecosystem.
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