
梅赛德斯-迈巴赫S级轿车
MANUFAKTUR匠心高定
Mercedes Maybach S-Class Sedan MANUFAKTUR Craftsmanship High Customization
- Year |2022
- Place |中国·成都
- Digital Commerce|数字商业
- Beijing Studio10 Media Technology Co., Ltd.
国色千年,何以历时光而不败?
梅赛德斯-迈巴赫
以传承百年的匠心精神致敬中国传统文化
与新媒体艺术的表现形式相结合
对至美至臻的无限追求
The national beauty has endured for millennia — why does it remain unyielding through time?
Mercedes-Maybach,
with its century-old craftsmanship spirit, pays tribute to traditional Chinese culture.
Integrating with the expressive forms of new media art,
it pursues the infinite realm of ultimate beauty and perfection.Studio10以新媒体艺术语言回应百年豪华与千年礼制的深度对话。影片以“礼承新思”为精神内核,贯穿对中国传统美学与匠心精神的重新演绎,以数字视觉语言诠释奢华不止于形,更关乎精神、文化与时代审美的融合。
Studio10 responds to the in-depth dialogue between a century of luxury and a millennium of ritual systems through new media artistic language. With "Heritage of Rituals, Innovative Thoughts" as its spiritual core, the film runs through the reinterpretation of traditional Chinese aesthetics and craftsmanship spirit, and interprets, via digital visual language, that luxury is not merely about form, but more about the integration of spirit, culture and the aesthetic of the times.
以东方文化为灵感原点,Studio10在光影之间注入诗意与仪式感,赋予传统文化以现代语境下的全新生命,使一次产品表达跃升为一场审美与精神的共鸣,为品牌赋予更具情感与文化深度的视觉记忆。
Taking Oriental culture as the source of inspiration, Studio10 infuses poetry and a sense of ritual into the interplay of light and shadow, endowing traditional culture with a brand-new vitality in the context of modern times. This elevates a product presentation to a resonance of aesthetics and spirit, and bestows upon the brand visual memories that are richer in emotional and cultural depth.THANKS.
Beijing Studio10 Media Technology Co., Ltd.