
“三体宇宙”品牌动态ID演绎
“Three Body Universe”Dynamic Brand Identity Interpretation
- Year |2022
- Digital Commerce|数字商业
- Beijing Studio10 Media Technology Co., Ltd.
由刘慈欣创作的《三体》三部曲,是中国科幻文学的巅峰之作,也是代表中国当代文化的重要文化名片。自2006–2008 年间连载并出版以来,该作品成就斐然:包括雨果奖在内的多项世界级科幻大奖加冕;2019 年入选“新中国70年70部长篇小说典藏”;2021 年实体书销量位居国内小说榜首,三部曲全球发行近 35 种语言,销量逼近 3000 万册;《三体》被全球数百家图书馆收藏,并被评为 2021 年十大年度国家 IP之一。其精神不仅塑造了中国科幻文学的世界级标准,也成为推动中国文化走向世界的重要桥梁。
The Three-Body Trilogy, written by Liu Cixin, is regarded as the pinnacle of Chinese science fiction literature and serves as a significant cultural symbol representing contemporary Chinese culture. Serialized and published between 2006 and 2008, the trilogy has achieved remarkable success: it has been honored with multiple world-class science fiction awards, including the Hugo Award; in 2019, it was selected as one of the “70 Novels for 70 Years of New China”; in 2021, it ranked first in annual domestic novel sales, with the trilogy published in nearly 35 languages worldwide and total sales approaching 30 million copies. The Three-Body novels are collected by libraries across the globe and were recognized as one of the Top Ten National IPs of 2021. Its spirit not only set a world-class benchmark for Chinese science fiction but also became an important bridge for introducing Chinese culture to the world.
作为《三体》三部曲的内容开发及商业衍生的全球独家版权方,“三体宇宙”将《三体》IP进行全产链、全球性的开发布局,推动这一科幻经典的多维拓展:影视剧、动画、游戏、文创与全球化传播齐头并进,构建出跨媒介、跨语境的科幻内容矩阵。它不仅是文学的延展,更是中国文化软实力在世界舞台上的重要呈现。
As the exclusive global copyright holder for the content development and commercial derivatives of The Three-Body Trilogy, The Three-Body Universe has embarked on a full-spectrum, worldwide development strategy for the IP. It is driving the multidimensional expansion of this science fiction classic—across film and television, animation, gaming, cultural creations, and international dissemination—building a cross-media, cross-context matrix of sci-fi content. It is not only an extension of literature, but also a vital manifestation of China’s cultural soft power on the global stage.
在苍茫宇宙的底色上,一笔泼墨如银河倾泻,化作恢弘的宇宙图景。Studio10新媒体数字艺术团队为“三体宇宙”打造的品牌动态ID演绎,以水墨笔触勾勒星体运行的力量,以虚实留白传达文明与未知之间的对抗张力以东方水墨的诗意为基调,传递出中国科幻特有的美学精神它让“三体宇宙”不仅是一个科幻IP,更是一种承载东方想象力与哲思的文化符号。
Against the vast backdrop of the cosmos, a single stroke of ink unfurls like a cascading galaxy, unfolding into a majestic vision of the universe. For The Three-Body Universe, Studio10’s new media digital art team created a Cinematic Brand ID Animation that renders the power of celestial motion through the brushwork of traditional ink painting, and conveys the tension between civilization and the unknown through the interplay of presence and absence. Rooted in the poetic spirit of Oriental ink art, it embodies the distinctive aesthetics of Chinese science fiction—transforming The Three-Body Universe into not merely a sci-fi IP, but a cultural symbol carrying Eastern imagination and philosophical depth.
这段视觉序章不仅在于视觉层面的创新,更在于它为“三体宇宙”建立了统一的叙事入口。无论是影视剧、动画,还是跨界展览与互动体验,它都将成为观众进入“三体世界”的第一信号。通过这一序章,IP 在跨媒介传播中拥有了清晰而具象的身份标识,使“三体宇宙”的故事与精神得以在更广阔的文化语境中延展。
This visual prologue is not only an innovation in aesthetics, but also establishes a unified narrative gateway for The Three-Body Universe. Whether in film and television, animation, cross-disciplinary exhibitions, or interactive experiences, it serves as the first signal that ushers audiences into the Three-Body world. Through this prologue, the IP gains a clear and tangible identity across multiple media, enabling the stories and spirit of The Three-Body Universe to extend into a broader cultural context.
THANKS.
Beijing Studio10 Media Technology Co., Ltd.