
江苏苏豪集团品牌馆
JIANGSU SOHO INTERNATIONAL GROUP CORP Brand Pavilion
- Year |2023
- Place |中国·江苏
- Digital Commerce|数字商业
- Beijing Studio10 Media Technology Co., Ltd.
为庆祝中国共产党成立102周年,深入推进学习贯彻习近平新时代中国特色社会主义思想主题教育,深入了解集团改革创新发展和党建工作历程以及取得的重要成果,以多媒体数字化技术打造苏豪品牌馆,为观者提供全维度感官互动的沉浸体验。全馆采用声光电控制、全息投影、3D打印、人机交互等技术,结合照片、场景、影片、实物等形式,全方位展示集团党的建设发展历程和丰硕成果。
To celebrate the 102nd anniversary of the founding of the Communist Party of China, further advance the thematic education on studying and implementing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and deepen the understanding of the Group's reform, innovation, development, Party building process and significant achievements, the Suhao Brand Pavilion has been built with multimedia digital technologies, offering visitors a full-dimensional sensory interactive and immersive experience. The entire pavilion adopts technologies such as sound, light and electricity control, holographic projection, 3D printing, and human-computer interaction, and integrates forms like photos, scenes, videos, and physical objects to comprehensively showcase the development history and fruitful achievements of the Group's Party building.
在整体空间设计中,Studio10参与品牌馆重点数字影像部分的创意与制作,围绕“沉浸·融合·叙事”的核心理念。通过数字艺术与企业文化的深度对话,空间被塑造为一个可感知、可互动的叙事场域,使观众在沉浸式体验中与集团的发展历程和精神内核产生共鸣。数字影像不仅丰富了展馆的表现力,也为国有企业文化传播提供了更具前瞻性的表达方式。
In the overall spatial design, Studio10 contributed to the creative concept and production of the brand pavilion’s key digital media features, guided by the core principles of immersion, integration, and narrative. Through a profound dialogue between digital art and corporate culture, the space was shaped into a perceptible and interactive narrative arena, allowing visitors to resonate with the Group’s development journey and spiritual essence in an immersive experience. Digital imagery not only enriches the pavilion’s expressive power but also provides a forward-looking approach to the communication of state-owned enterprise culture.多样化的数字化呈现方式贯穿整个展馆:空间、影像与叙事逻辑彼此交织,营造出层次递进的沉浸氛围。观众的行进路径即是一段体验旅程,从宏观的历史纵深到微观的细节感知,科技与文化在互动中相互映照,构建出独特的感官秩序。这种跨越艺术与技术的融合,不仅展现了苏豪集团的创新姿态,也为新时代企业形象注入了鲜明的时代感与创造力。
A diverse range of digital presentations runs throughout the pavilion: space, imagery, and narrative logic intertwine to create a layered and progressive immersive atmosphere. The visitor’s path becomes a journey of experience—moving from the macro dimension of historical depth to the micro perception of detail—where technology and culture reflect and amplify one another to construct a unique sensory order. This fusion of art and technology not only highlights SOHO Group’s innovative vision but also infuses the image of state-owned enterprises with a distinct sense of contemporaneity and creativity.THANKS.
Beijing Studio10 Media Technology Co., Ltd.