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  • 《再现·大邑商》

    数智沉浸文化艺术体验

    Rediscovering Dayi Shang: Digital-Immersive Cultural and Artistic Experience

    - Year |2024

    - Place |中国·河南

    - Digital Museums|数字文博

    - Beijing Studio10 Media Technology Co., Ltd.

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  • 《再现·大邑商》数智沉浸文化艺术体验由金东数字创意与Studio10 新媒体数字艺术团队联合打造,Studio10负责多媒体数字内容的设计执行与落地。展项落址于世界文化遗产地河南殷墟宫殿宗庙遗址景区地下博物馆,历时一年精心筹划与制作。作为一项融合科技与艺术的创新文化项目,它以数智化手段还原商代历史场景,为观众搭建一座通往三千年前大邑商的时空之门。

    "Rediscovering Dayi Shang: Digital-Immersive Cultural and Artistic Experience" was jointly created by Goldon Digital Creative Co., Ltd. and Studio10 New Media Digital Art Team, with Studio10 responsible for the design, execution, and implementation of multimedia digital content. The project is located in the underground museum at the Palace-Temple Ruins of Yin Xu, a UNESCO World Cultural Heritage site in Henan, and was meticulously planned and produced over the course of a year. As an innovative cultural project that integrates technology and art, it uses digital-intelligent methods to recreate historical scenes of the Shang Dynasty, building a time-space gateway for audiences to travel back to the world of Dayi Shang more than three thousand years ago.

  • 《再现·大邑商》以甲骨文卜辞中记载的中国第一场有文字记录的伏击战为叙事主线,通过全息投影、XR沉浸、真人演绎等手段,重现大邑商的繁荣与智慧。观众在光影与空间交互中,不再是被动的旁观者,而是化身大邑商子民:从农桑纺织、青铜铸造到王室议政、祭祀占卜,皆能亲历其中,触摸凝固于甲骨片与遗迹中的历史细节,直面三千年前的史诗时刻。

    Taking as its narrative thread the first recorded ambush battle in Chinese history, inscribed in oracle bone divinations, the exhibition employs holographic projection, XR immersion, and live performance to revive the prosperity and wisdom of Dayi Shang. Within the interplay of light, shadow, and interactive space, visitors are no longer passive observers but become citizens of Dayi Shang: experiencing everything from agriculture and weaving to bronze casting, royal deliberations, and ritual divination. They can touch the details preserved in oracle bones and ruins, confronting the epic moments of three millennia past.

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  • 展项首次采用“裸眼沉浸体验 + XR行进式深度交互”的创新组合,融合空间动作捕捉、虚拟现实、AI数智交互等尖端技术,实现感官与情境的全面融合。在这里,文化不再是遥远的文字与展柜,而是鲜活的感知与体验:观众随“亚止”将军的身影一同穿越时空,参与大邑商的盛典与战役,在庄严恢宏的祭祀典仪中完成一次跨越三千年的精神对话。

    For the first time, the project adopts an innovative combination of naked-eye immersive experience and XR walk-through deep interaction, integrating cutting-edge technologies such as spatial motion capture, virtual reality, and AI-driven digital interaction to achieve a full fusion of senses and context. Here, culture is no longer distant text or static display but vivid perception and lived experience: audiences follow the figure of General Yazhi across time, take part in the grand ceremonies and battles of Dayi Shang, and, within solemn and magnificent sacrificial rituals, complete a spiritual dialogue that spans three thousand years.

  • 在《再现·大邑商》的叙事框架中,Studio10通过对考古资料的梳理与文献信息的数字化转译,将其融入沉浸式的空间叙事逻辑,使观众能够在感官体验与互动参与中理解商代文明的深层意义。通过这一文化数字化的实践,历史知识得以突破学术语境,进入公共传播与社会记忆的层面,让殷墟遗产在当代焕发新的生命力,并为文化遗产的教育、传播与创新表达提供了可持续的发展路径。

    Within the narrative framework of Rediscovering Dayi Shang, Studio10 has integrated archaeological research and the digital translation of historical records into an immersive spatial storytelling logic, enabling audiences to grasp the deeper significance of Shang civilization through sensory experience and interactive engagement. Through this practice of cultural digitalization, historical knowledge extends beyond the boundaries of academic discourse into the realm of public communication and collective memory, allowing the Yinxu heritage to gain renewed vitality in a contemporary context while providing a sustainable pathway for the education, dissemination, and innovative expression of cultural heritage.

  • THANKS.

    Beijing Studio10 Media Technology Co., Ltd.

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    Studio10北京十号传媒是一家专注于艺术设计与多元数字科技融合的新媒体数字艺术创作公司。自成立以来,我们始终以多维度创新为驱动力,打破学科边界,跨越空间、行为、影像、声音等多个领域,构建全新的感知方式与深度沉浸的应用场景。 Beijing Studio10 Media is a new-media digital art company dedicated to integrating artistic design with diverse digital technologies. Since its establishment, the studio has been driven by multidimensional innovation, breaking through disciplinary boundaries and extending across space, performance, imagery, and sound. It strives to create new modes of perception and deeply immersive application scenarios.
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