
《知道·老君山》沉浸式数字剧场
“Zhidao Laojun Mountain”Immersive Digital Theater
- Year |2022
- Place |中国·河南
- Digital Culture Tours|数字文旅
- Beijing Studio10 Media Technology Co., Ltd.
老君山被誉为“天下无双胜景,史上第一仙山”,据传老子在这里归隐,留下源远流长的老子文化。河南洛阳老君山景区携手金东数创,Studio10北京十号传媒科技有限公司参与负责新媒体数字内容板块的创作与落地执行,在海拔2217米的老君山上,将数字创意与传统文化相结合,打造了一场视听盛宴。
Laojun Mountain is known as "the unparalleled scenic spot under heaven and the first fairy mountain in history". It is said that Laozi lived in seclusion here, leaving behind the time-honored Laozi culture. The Laojun Mountain Scenic Area in Luoyang, Henan Province has joined hands with Goldon Digital Creative Co., Ltd., with Studio10 (Beijing Studio10 Media Technology Co., Ltd.) participating in and taking charge of the creation and on-site implementation of the new media digital content section. On Laojun Mountain, which stands at an altitude of 2217 meters, digital creativity is integrated with traditional culture, creating an audio-visual feast.
《道德经》被世人称为万经之王,是国内古代帝王将相和国内外首脑阅读最多的中国典籍,全文82个篇章,内容深奥,即使言语表达都很难描述清楚。 本剧将《道德经》中抽象深邃的哲学思想具像化,表达遵循万物自然法则,在对的时机做对的事情,才能无往不利。
《Tao Te Ching》 is known as the "King of All Classics" in the world. It is the Chinese classic most read by ancient emperors, generals and ministers in China as well as heads of state at home and abroad. With 81 chapters in total, its content is profound and even difficult to describe clearly in words. This drama visualizes the abstract and profound philosophical thoughts in Tao Te Ching, conveying that only by following the natural laws of all things and doing the right things at the right time can one achieve success in all endeavors.
在视效呈现上,Studio10用全新的新媒体艺术语言呈现老子思想,以意境作为情绪流动的“动力”,通过充满美感、诗意且浅白的语言,将老子思想与艺术表达融合一体,让观众在亲切沉浸的艺术体验中,感受“道”的魅力。
In terms of visual effects presentation, Studio10 employs a brand-new new media art language to interpret Laozi's thoughts. It takes artistic conception as the "driving force" for emotional flow, and integrates Laozi's thoughts with artistic expression through aesthetic, poetic and straightforward language, allowing the audience to feel the charm of "Tao" in an intimate and immersive artistic experience.
《知道·老君山》首映礼在金顶“天宫剧场”上演,众多领导、专家出席并给予高度评价。演出首映期间,恰逢国庆假期,游客接待量达 1.02 万人次,成为国庆期间老君山景区的新晋“网红打卡”项目。该剧被誉为国内首部数字艺术语言与现代表演相结合的作品,推动文化传播形式的创新。
《Zhidao Laojun Mountain》premiered at the Golden Summit “Heavenly Palace Theater.” The event was attended by numerous officials and experts, who gave high praise to the production. During its premiere period, coinciding with the National Day holiday, the performance attracted 10,200 visitors, becoming a new “must-see” attraction at the Laojun Mountain Scenic Area. It has been acclaimed as the first production in China to merge digital art language with contemporary performance, marking a breakthrough in cultural communication.
《知道·老君山》不仅为传统山水型景区注入了文化科技融合的新活力,也实现了运营模式的创新——旺季演出、淡季沉浸展,延长了游客体验链条。同时通过现场观众的沉浸反馈,展现了“灯光、舞美、科技完美融合的高格调演艺”“情感沉浸感强,非常震撼”的口碑力量,成为文旅转型创新的典范。
《Zhidao Laojun Mountain》not only infused the traditional mountain landscape with new vitality through cultural and technological integration but also pioneered an innovative operational model—offering immersive exhibitions during off-seasons and live performances during peak seasons—thus extending the visitor experience chain. Audience feedback highlighted its strength, with comments such as “a refined performance with perfect integration of lighting, stagecraft, and technology” and “a highly emotional and immersive experience, truly impressive.” It stands as a model for innovation in cultural tourism transformation.
THANKS.
Beijing Studio10 Media Technology Co., Ltd.